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Wednesday, March 11, 2009

03/11/09 PRESS RELEASE - - ROCKIN' WATER Inspired by ABC's 20/20 to Help Kids in Appalachia

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ROCKIN' WATER™ ROCKS THE APPALACHIAN AREA OF KENTUCKY TO HELP KIDS IN NEED
Old Greenwich's own ROCKIN' WATER™ is heading to Kentucky the week of March 23 to donate ROCKIN' WATER and provide nutritional information to kids and their families

Here's how to help:

ROCKIN' WATER will also accept donated items, such as toothbrushes and toothpaste and school supplies (notebooks, folders, pens, pencils, markers, calculators, etc.). If you would like to donate these items, please place them in the ROCKIN' WATER barrels at Arcadia Café or Upper Crust Bagel Company in Old Greenwich prior to March 19.

Monetary donations are also welcome (see provided jar at Arcadia Café & Upper Crust Bagel Company) and will be presented to two worthy organizations:
Eula Hall's Mud Creek Clinic
The David School

ROCKIN' WATER™, the revolutionary new vitamin enhanced flavored water for kids, is pulling out all the stops and bringing ROCKIN' WATER directly to kids in the United States that could benefit the most from ROCKIN' WATER'S vitamin and mineral infused flavors - the Appalachian area of Kentucky. During the week of March 23, 2009, ROCKIN' WATER and a group of ROCKIN' WATER employees and volunteers, will travel to Kentucky to visit several schools and health clinics in the rural Appalachian areas to hand out bottles of ROCKIN' WATER and educate children and their families in the area about healthy nutritional choices, including beverages.


Why Appalachia?
It is easy to associate extreme poverty with other countries, far away from America, forgetting the fact that poverty is very much a reality for some children and their families, here in the United States. The recent report on ABC-TV's "20/20" show with Diane Sawyer, titled "A Hidden America: Children of the Mountain," illustrated life in the Appalachian Mountain areas of eastern Kentucky. The show instilled an immediate need to help these children and their families who live in unthinkable conditions, going without many items that Americans take for granted, like clean water, food, proper medical care and school supplies and personal hygiene items. These people live in an area with three times the national poverty rate, and the shortest life-span in the nation.

Amy Guerrieri, an Old Greenwich resident and mom, saw the show and immediately committed to finding a way to help these desperate families. Together, with some of her ROCKIN' WATER co-workers and volunteers, Amy will travel to Kentucky to personally visit some of the neediest schools, health clinics and families in the rural Appalachian area, working directly with the public schools and the Christian Appalachian Project (CAP) to create a ROCKIN' WATER on-going donation program to help provide a healthy and nutritious alternative to the children of that community.
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Please send your press releases to GreenwichRoundup@gmail.com
For More Information On Rockin' Water:
ROCKIN' WATER 187 Sound Beach Avenue Old Greenwich CT 06870

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