PHOTO: Brian A. Pounds/ Nowalk Advocate Photographer - From left, PR Synergy Plus founding members Nancy Moon of Fairfield, Jenifer Howard of Greenwich, Victor Emmanuel of Port Chester, N.Y., and Deborah Burns of Fairfield launched their new public relations agency.PR Synergy opens with 100 years of experience
Norwalk Advocate
Norwalk Advocate
By Rob Varnon
FAIRFIELD -- Five public relations experts, with more than 100 years of combined experience, have formed a new firm, PR Synergy Plus.
"We all know each other," said Deborah Burns, PR Synergy's managing principal. The five formed a consortium a few years ago to discuss best practices and ideas, but decided to formalize the relationship to take advantage of each other's strengths.
PR Synergy is a holding company for the five firms the founders run independently. Burns owns Burns Communications of Fairfield, with expertise in wealth management and branding; Victor Emmanuel runs VJE Consultants of Port Chester, N.Y., specializing in business-to-business marketing and crisis management; Nancy Moon of Fairfield owns Moon Public Relations, focusing on sports marketing and green initiatives; Jenifer Howard, owner of Greenwich-based J. Howard Public Relations, concentrates on food, beverage and arts and music promotions; and Kelley Connors, of KC Healthcare Communications of Norwalk, focuses on health care public relations.
Although all are full-service firms, Emmanuel said the new partnership allows him and his colleagues to offer experience in specific areas to existing and new clients. That strategy can help them keep clients and win new ones, he said.
"They might as well hang together, they're hanging alone," Jack O'Dwyer, public relations industry watchdog, said about the new firm.....
....PR Synergy and its members have done work for US Trust, Rockit Solutions of Stamford, Edy's Ice Cream, Microsoft, the NFL Players Association and other companies, large and small. Burns said fees depend upon the needs of the client.
"Clients can work with PR Synergy Plus members one-on-one, as a small team, or when projects demand, as a scaled up full-service agency," she said "We will work on a project for a retainer fee basis. Our minimum monthly retainer fee is between $5,000 to $7,500 per month for a basic PR program and minimum six-month contract. As far as account structure, whomever brings in the business will direct the business and determine which PR Synergy Plus team members are the best fit to meet client's specific needs."......
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