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Tuesday, March 10, 2009

03/10/09 PRESS RELEASE: Looking your best for today’s job market

Becker Chicaiza of Becker Salon, left, with Phyllis Ayman, of How to Say it With STYLE

When it comes to landing a job, especially in today’s challenging times, personal appearance does count. To help job seekers look their best from head to toe, Becker Salon on Mason Street in Greenwich and How to Say it With STYLE are teaming up with a special package for new customers, “Highlighting with Style.”


Available March 16 through May 15, the package includes a full head of highlights (normally $150 to $200) for $100 and a complimentary one-hour image consultation with How to Say it with STYLE. Ten percent of the proceeds will go to Kids in Crisis. Existing customers at Becker Salon will receive a 30 percent discount on all color services.


“We want to help women in this difficult economy the best way we can,” said Becker Chicaiza, founder and owner of Becker Salon. “Highlights, which we are offering at a special price, add dimension to the hair, create a sophisticated look and can brighten one’s appearance,” he added. This year, Becker brings a new repertoire of color techniques to the salon after participating in the L’Oréal Professionnel World Education Tour and attending the Mondial Coiffure Beauté in Paris last fall. There, Becker received a second-place award at a competition among hairdressers from around the globe at the Alexandre School.

Whether entering or re-entering the work force, women will benefit from a fresh and updated look, according to Phyllis Ayman, founder and president of the Greenwich-based How to Say it With STYLE, a firm that advises customers on creating their best image through style and fashion. “Fashion choices can convey a lot about a person, so therefore job seekers need to present themselves in the best possible light,” said Ms. Ayman. The one-hour consultation, to be scheduled at the customer’s convenience, will cover how to build an appropriate wardrobe for the job market and will include a fashion profile, analysis of body type and appropriate shapes and contours, suggestions for the most flattering colors and wardrobe essentials.

Opened in 2007, Becker Salon has quickly developed a following in the region. The salon provides a boutique-like and intimate setting and prides itself on individual relationships with customers. Becker’s mission is to highlight the beauty of every person who enters the salon through the magic touch of his hands and to make this experience an unforgettable moment of great transformation. Becker and his staff have trained in Manhattan, London, Paris and Milan so they can offer the highest level of professionalism.

Phyllis Ayman is an image consultant and a certified fashion stylist from the New England Fashion Council. She also has her own jewelry line, Filay DESIGNS, now five years old, which is available through custom order and sold in local boutiques and shows. How to Say it With STYLE was a participating sponsor of the National Council of Women’s Organizations and Foreign Diplomats 2009 Presidential Inaugural Balls in Washington, D.C.

Becker Salon is also pleased to once again help Kids in Crisis. The salon has already donated nearly $6,000 to the organization during the past year from different programs.

Kids in Crisis, http://www.kidsincrisis.org/ , is Connecticut’s only free, round-the-clock agency providing emergency shelter, crisis counseling and community educational programs for children of all ages and families dealing with a wide range of crises—domestic violence, mental health and family problems, substance abuse, economic difficulties and more. Since its founding in 1978, Kids in Crisis, has helped more than 89,000 Connecticut children and families; in 2008, more than 9,280 children and families received assistance from the organization.

Becker Salon is located at 268 Mason Street in Greenwich. To make an appointment for “Highlighting with Style,” new customers can call 203-340-9550. For further information about Becker Salon, please visit http://www.beckersalon.com/ .

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