A 2007 Newspaper National Network study conducted by Millward Brown reveals that news website users are 52% more likely to be "influencers", as compared to news website non-users.
News website users are more confident about their opinions and more apt to share them with a broad network of friends and colleagues.
Additionally, adults who use news websites and read printed newspapers influence 18 people on average, weekly.
Adults, who use news websites and read printed newspapers are 82% more likely to be early adopters of new products and the latest technology.
Items on news websites is deemed "more credible" than items on other online sites such social networks which are perceived as influencing word of mouth.
News website users are also more likely to be asked their opinion on politics (69%), Investments (63%), Sports (38%), Consumer Electronics (32%) and cooking/Entertainment (23%).
News website users are more confident their opinions resonate with immediate family (73%), Friends / Co-Workers (62%), Business / Professional Associates (46%) and common interest groups (39%).
Here are the February web statistics for the the very influential news website Greenwich Roundup.
3,147 Visits
1,953 Absolute Unique Visitors
7,656 Pageviews
00:09:51 Time on Site
55.48% New Visits
News website users are more confident about their opinions and more apt to share them with a broad network of friends and colleagues.
Additionally, adults who use news websites and read printed newspapers influence 18 people on average, weekly.
Adults, who use news websites and read printed newspapers are 82% more likely to be early adopters of new products and the latest technology.
Items on news websites is deemed "more credible" than items on other online sites such social networks which are perceived as influencing word of mouth.
News website users are also more likely to be asked their opinion on politics (69%), Investments (63%), Sports (38%), Consumer Electronics (32%) and cooking/Entertainment (23%).
News website users are more confident their opinions resonate with immediate family (73%), Friends / Co-Workers (62%), Business / Professional Associates (46%) and common interest groups (39%).
Here are the February web statistics for the the very influential news website Greenwich Roundup.
3,147 Visits
1,953 Absolute Unique Visitors
7,656 Pageviews
00:09:51 Time on Site
55.48% New Visits
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