Greenwich Roundup: 03/14/10 MEDIA ALERT: Jane Genova: Our 2nd Revolution

Sunday, March 14, 2010

03/14/10 MEDIA ALERT: Jane Genova: Our 2nd Revolution - Baby Boomers Keep Working

Biggest Experiment Next to Birth of Democracy: U.S. Baby Boomers Keep Working

Nearly one out of every three workers in America is over-50, documents the U.S. Chamber of Commerce. Many of those Baby Boomers are pulling out all stops to continue just that way: Employed. Some can't afford to retire. More recognize that in capitalism not working means become invisible – and irrelevant. To remain marketable, they're disproving the myth that the aging resist change.

OVER-50: HOW WE KEEP WORKING, just published by Outskirts Press and available on Amazon.com, shows how flexible Baby Boomers are.

The book also hammers other ways to get, keep and move on to better paid employment. The author Jane Genova reset her own career in her 50s in 2003. Baby Boomers who don't stop working could put in play the biggest experiment in America since the birth of democracy. Again, that generation is taking center stage.

"Technology, a volatile global economy, and how the edge comes from creativity and risk are making work very different than it was even five years ago," says author Genova. She also co-wrote THE CRITICAL 14 YEAR OF YOUR PROFESSIONAL LIFE and operates two syndicated career sites http://careertranstions.typepad.com and http://over-50.typepad.com. "We Baby Boomers already started one revolution. This is our second as we redefine working, how and where it's done, and what it pays." She first realized this when her executive-communications boutique collapsed post-9/11.

After several tries, Genova launched niche enterprises in social media and transition coaching and lecturing. "Failure is the new rite of passage," she observes. On April 1, she addresses the New York State Bar Association on career change http://www.nysba.org.

OVER-50 predicts the lion's share of paid employment will take the form of just-in-time assignments. The workforce will be increasingly collar-blind. Baby Boomers will continually migrate among traditional white, blue, pink, gold, gray, and no collar areas. Unlike the generations following them, they dumped the baggage work usually carries such as the need for status, meaning, and lucrative income. When in career recovery, Genova worked as a just-in-time security guard in Sephora and Home Depot. Other insights and lessons are obvious in OVER-50's Table of Contents.

TABLE OF CONTENTS :

Preface

Introduction

Black Swans: Humans plan, the gods laugh

We Like This Job: How to hold onto it

Finding Our Next Job, Assignment, Or Business Venture

Change, Stuck, Change, Stuck

We Got to Want To Work

We Are Our Stories: They can be liabilities or assets

Resumes Tell Employers Stories They Want to Hear

Cover Letters As Performance Art

Interviews Are Two-Way Street