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Monday, December 15, 2008

12/15/08 Are You Ready For Some Football: Greenwich Natives To Design A Wide Range Of Products For The NFL

You Wont Read This At The Greenwich Time Website


Brothers Shep and Ian Murray, CEOs and Co-Founders of vineyard vines®, announced today that their company has entered into a licensing arrangement with the National Football League to design and distribute a collection of men’s and women’s custom apparel and accessories. The initial offering of ties includes the New York Giants, New York Jets, New England Patriots, Washington Redskins and Tennessee Titans, and will be available online and in free-standing vineyard vines® stores by January 2009.

“We’ve had an overwhelming response from our sports products in the past, and we’re thrilled about our new licensing arrangement with the NFL,” said Shep Murray. “Now our customers can bring their team spirit to work.”

By the end of 2009, vineyard vines® will release collections for the other NFL teams with a wider range of products that may include ties, sashes, belts, tote bags, men’s & women’s polos, sleepwear, headbands and key fobs.

vineyard vines®, a company best known for its elegant neckties, was founded in 1998 on Martha’s Vineyard by brothers Shep and Ian Murray. The company now offers a variety of accessories and apparel for men, women and children. vineyard vines® products are sold in over 600 specialty and department stores worldwide, directly through their catalog at 800-892-4982, online at www.vineyardvines.com, and at nine free-standing stores in Boston, MA; Edgartown, MA; Greenwich, CT; Mashpee, MA; Memphis, TN; Nantucket, MA; The Ocean Reef Club in Key Largo, FL; Washington, DC; and Westport, CT.

Contact Information

vineyard vines

Lindsey Worster




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Anonymous said...

Whatever happened to hard-hitting blogging and finding the story behind the story. You're now resorting to printing press releases? Could this be the yellowing of Greenwich Roundup? Should we call it Yellowich Roundup?

Greenwich Roundup said...

Dear Anoymous,

Greenwich Roundup is designed to reduce the time and effort that Greenwich residents need to use to regularly check to see what is going on their town.

Press releases are a legitimate source of information, if the reader understands that it is not a news story telling both sides of the issue.

However,Greenwich Roundup clearly lables press releases as press releases, where as some Greenwich newspapers reguritate the press releases almost word for word in a so-called news story.

I am currently not aware of any story behing the vinyard vines story, accept that I Can't justify spending that much on a cute little tie.

Maybe, I just get too excited over press releases, because receiving them it makes me feel like a real corporate mainstream journalist.

Or maybe I am just getting lazy like the other mainstream reporters in Greenwich.

A press release is an easy post that doesn't involve much thought.

Just ask the folks at the Greenwich Post how easy it is to publisdh press releases word for word.

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