GREENWICH, Conn.--Transitions Optical retained Congdon + Company to develop the brand strategy and design for their innovative new sunwear brand, Transitions® SOLFX™, and according to company sources, the response has been tremendous.Transitions SOLFX lenses are the latest advancement in sun lens technology that help enhance visual performance by automatically adjusting the level of darkness to changing outdoor light conditions. Transitions SOLFX sun lenses are available in both prescription and non-prescription forms to allow consumers of all types to look great, see better, and perform at their best.
Grady Lenski, Director of Transitions Sunwear congratulated Congdon + Company for their role in defining the strategy for branding the product and creating the name, the logo, and various launch support materials. “The Congdon team did an amazing job defining and executing the brand identity for us under a very aggressive timetable and coordinating the extensive market research we conducted with consumers and eye care professionals. We were especially impressed with the way Congdon + Company integrated strategic business insights with exceptional creative brand design,” said Mr. Lenski.
Cathy Rauscher, Global Marketing Manager of Sunwear at Transitions described the positive reaction that they have received about the branding of SOLFX. “Our trade partners and customers have been extremely enthusiastic about the SOLFX product and complimentary about the branding. We selected Congdon + Company based on their strong portfolio of branding case histories, their quick understanding of the key issues for the brand, the positive chemistry we felt with their team, and the ability to work directly with principals of the Firm,” said Ms. Rauscher. “The results they delivered exceeded our high expectations,” she added.
“We were delighted to be a part of this exciting new product launch and to work closely with Transitions,” commented Roy Levitt, Creative Director and Principal at Congdon + Company. “Exceptional branding is best achieved through the synergy of a dynamic client, an inspired creative team, and strong strategic direction. All of those elements came together brilliantly with Transitions and the result was a powerful SOLFX brand.”
For more information about Transitions SOLFX, visit www.transitions.com/sunwear.
About Congdon + Company
Congdon + Company is a pure play brand strategy and design firm focused on the creation, design, and implementation of effective branding programs and communication materials. The Firm's Business Smart Branding™ method combines solid strategic thinking with inspired creativity and common sense to create solutions that are not only visually, verbally, and emotionally engaging but also drive business results. Services include brand strategy, brand naming, and the design of brand identity expressions such as logos, printed materials, websites, packaging, events, and others. To learn more, visit http://www.congdonco.com/.
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