HEARST NEWSPAPERS WANTS IT'S WEEKLY GREENWICH FISH WRAPPER TO GET BIGGER SO THAT IT CAN BE A LARGE FORMAT GROCERY STORE AD WRAPPER TOO !!!!THE GREENWICH CITIZEN PROVIDES FUEL TO THE FIRE THAT THE HEARST NEWSPAPER RUMORS ABOUT GREENWICH JUST MIGHT BE TRUE.
AS MANY IN TOWN HAVE HEARD THERE IS A RUMOUR THAT THE GREENWICH TIME AND THE OTHER DAILY HEARST DAILY NEWS PAPERS ARE GOING TO BE FOLDED INTO AN EXPANDED BRIDGEPORT POST.
THE GREENWICH TIME, STAMFORD ADVOCATE AND NORWALK ADVOCATE ARE ALL NOW PRINTED AT THE CT POST PRINTING PLANT IN BRIDGEPORT.
THE GREENWICH TIME AND GREENWICH CITIZEN OFFICES HAVE ALREADY BEEN COMBINED AT A HEARST NEWSPAPER NEWS BUREAU IN RIVERSIDE.
Now The Greenwich Citizen has switch from a tabloid format to a broadsheet format.
This switch is very odd, because a broad sheet format is much more expensive to print in these tough economic times.
Daily news papers from the New York Times, USA Today and the Wall Street Journal have been trimming back the size of their broadsheet papers in order to save on printing costs.
Many national broadsheet newspapers have been converting to the cheaper tabloid format in order to save on printing costs.
Tabloid newspapers like the New York Post have also been trimming back the size of their papers in order to cut costs.
More over, scores of newspapers like the Christian science monitor have stopped printing their tabloid newspaper all together and went to a web only newspaper in order to cut costs.
So why would the Greenwich Citizen increase it's printing costs and convert to a Broadsheet that is accented with a CT Post blue like banner?
Well Hearst Newspaper insiders say that the Greenwich Citizen with it's print run of 25,000 papers is being enlarged to be a wrapper for grocery, drug store and other big box store fliers.
This is so that the Hearst Newspaper Ad Men can tell national retailers that once a week they can deliver a wrapper full advertising to the majority of households in town who refuse to subscribe to their daily newspaper in town.
Gannett uses this same strategy in neighboring Westchester, Rockland and Putnam counties. The All of Gannetts Daily newspapers in these counties were folded in to one newspaper called the Journal News, which is now printed in White Plains.
All of the previous daily newspapers converted to weekly advertising wrapper that included the word express. So that subscribers to the Port Chester Daily Item were converted over to the new tri-county Journal News. Non-Journal News subscribers were sent a new weekly free advertising wrapper call the Port Chester Item and Express.
However, Hearst Newspapers Has A Different Spin On As To Why They Would Spend More Money Printing And Mailing A Broad Sheet Version Of The Greenwich Citizen......
Note to Readers: New Year, New Look
It is with great pleasure that we introduce a new chapter in the history of the Greenwich Citizen.
Beginning with today's issue, our print edition has changed to provide additional space for more news and feature stories and larger photographs. We will still continue to give you everything you need to know about your community. The Greenwich Citizen always has strived for excellence, and with our new look, we just got even better.
Our reason for the changes is simple - as our community has grown, we needed to grow, too. You have asked for more and we will fulfill your request.
Please take a few minutes to look through this week's issue and subsequent ones and let us know what you think. You may e-mail your comments to the editor, Don Harrison, at dharrison@bcnnew.com , or the general manager, Michelle McAbee, at mmcabee@bcnnew.com
UPDATE:
Chris Fountain At For What It's Worth Has A Different Spin On The Resizing Of The Greenwich Citizen.
Over at Greenwich Roundup they’re wondering why the weekly Greenwich Citizen has suddenly grown bigger now that it’s been taken over by Hearst, which also owns Greenwich Time. They speculate that it’s so recipients of the unwanted rag can wrap larger fish which is a good guess, but I suspect that it has more to do with Roundup’s ongoing speculation that Greenwich Time is slated to be folded into Connecticut Post with the Citizen sent out as a Greenwich local. Right now, the Citizen has zero local real estate advertising because its tabloid format required advertisers to resize their copy, designed to fit Greenwich Time’s pages, into a smaller size. By making the papers identical the publisher can either offer coverage in two papers for the same effort or, if Greenwich Time really does disappear, one ad in the remaining local without demanding that advertisers design a new format.
Of course, either approach is academic.....
UPDATE #2
Bill Clark At Greenwich Gossip Tends To Like Chris Fountain's Theory, As Well As, The CT Post Will Soon Be The Daily Newspaper Of Greenwich Rumor That Has Town Tongues Wagging.....
The other Hearst newspaper in Town, the weekly Greenwich Citizen, has suddenly blossomed into a large tabloid format. This puzzled me greatly, until I checked out Chris Fountain's fabulous blog, which you can read for yourself at http://christopherfountain.wordpress.com/.
Yes, folks, there's a method in the seeming madness here. When - not if, mind you - the Local Rag, aka Yellowwich Time, finally fades into the mists of history, what will happen to the local Friday real estate section with all the ads? Bingo! Hearst will merely switch them over to the Citizen, which, as it happens, is also datelined on Fridays.
Your scribe finds this an ingenious solution. The soon-to-be-late-unlamented Yellowwich Time will be replaced with a regional edition of the Connecticut Post, and the pretty pictures of the houses will now fit quite nicely into the weekly Citizen.
One imagines that the folks at Hearst are patting themselves on the back at this ingenious journalistic arabesque. And your scribe hereby offers them a congratulatory pat on the back as well. Nicely done!
Here Is Some More Late News Crap From The Greenwich Citizen That Is Thrown Together Once A Week In Order To Be A Free Weekly Advertising Mailer For Those Who Refuse To Subscribe To The Daily Rosebud Newspaper Currently Known As The Green Kitty Litter Liner....
Town humanitarian gets early Christmas gift
... family picked through garbage to find food. Coming to America in 1970, Rodriguez first worked as a butler for a Greenwich family. Weekends he washed dishes in a restaurant. . To advance his philanthropic work, Rodriquez founded and is president of ...
Rash of burglaries reported along Parkway
For motorists traveling to and from both I-95 and the Merritt Parkway, a familiar sight are the silent sentries of Greenwich police patrol cars often parked near entries and exits.
Tree Supervisor Saving Town's Champion Liberty Elm
... "Champion" as the largest of its kind in the state. Elms can live, said Spaman, "to 200 years" or more. The Old Greenwich American elm has escaped the ravages of Dutch elm disease brought accidentally from Europe in the early 1930s that wiped out ...
Mongo's Love Rewarded by USATF
Greenwich High girls track and boys and girls cross country coach Bill Mongovan
Google's ad man wows RMA with success story
There's an impressive Google presence in Greenwich and for an hour Google's president of America's operations & senior vice president, Tim Armstrong, 38, of Riverside dazzled more than 100 members of the ...
Uganda Diary Part II: De Csepel on a mission of mercy
... from Uganda, where he is volunteering with Mission Doctors Association. De Csepel, who was raised and educated in Greenwich, has undertaken medical relief missions to Darfur in 2006 and Nigeria in 2007. He was formerly chief of minimally invasive ...
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