Ex- Greenwich Time Editor Jim Zebora Explains His Managerial Style.
Readership Climbs, But is it the Answer?
Editor & Publisher
Halloween week brought another trick — and no treat — to newspaper executives. A scary new FAS-FAX emerged, and for the six-month period ending September 2008, daily circ for 507 newspapers reporting to the Audit Bureau of Circulations dropped 4.6% to 38,165,848 copies. For 571 papers, Sunday dipped 4.8% to 43,631,646 copies.
The most disturbing part wasn't so much the overall slippage but that the declines are accelerating, even with kinder comparables from the year before. For the six months ending March 2008, daily had shrunk 3.5% and Sunday was down 4.5%. For the September 2007 period, daily and Sunday had shed 2.5% and 3.5%, respectively.
Greenwich Time in Connecticut, for example, grew its net combined audience 22.1% year-over-year. The Atlanta Journal-Constitution saw one of the steepest ...
.....according to the Audience-FAX. Greenwich Time in Connecticut, for example, grew its net combined audience 22.1% year-over-year.
The Atlanta Journal-Constitution saw one of the steepest losses in daily circ (down 13.6%) but it advanced its net combined audience by 3%, thanks to increases in online and print readership.
Daily circ slid 11.6% at the Houston Chronicle. The newspaper put a stop to distributing editions outside a 90-mile radius of downtown, cut third-party circ, and hiked newsstand prices (Hurricane Ike also affected circulation). But its focus on core readers and online expansion efforts paid off. Net combined audience is up 4.3% year-over-year.......
COMMENT:
Week after week and month after month Greenwich Bloggers like Bill Clark, Chris Fountain and Greenwich Roundup send their online readers to see how badly Greenwich Time Editor Jim Zebora was managing The Green Kitty Litter Liner after Ex-Greenwich Time Editor Joe started his own blog called "Our Greenwich".
It Looks Like That Clueless Greenwich Time Publisher John "I Can't Pick A Winning Team" Dunster Is Not Even Aware That All Of The Blogging About The Crappy Reporting At The Green Kitty Litter Liner Has Helped Achieve The Local Rag's Spectacular Online Gains.
As Greenwich Bloggers like Chris Fountain, Bill Clark And Greenwich Roundup Have Played Beat The Press the Greenwich Times online numbers skyrocketed as town residents wanted to take a peak at this Zebora's slow motion train wreak.
Things were getting so bad that town residents have started making bets on when the Greenwich Time will be folded in to the CT Post. Bill Clark has beenguessing sometime around April Fools Day.
Greenwich Blogger sent so much web traffic to the crippled Grren Kitty Litter Liner that it overcame print losses and came up with a combined online and print increase of 22.13 %.
These Links From Greenwich BloggrsHave Increased Interest In Local News And Have Basically Provided Free Advertising To The Greenwich Time.
Think About It.
What Has The Corporate Suits At Hearst Newspapers Done, Except For Firing Pisani And His Circle Of Insiders That Would Account For A 22.13 in Online And Print Gains.
What Else Has Changed At The Greenwich
Maybe The Online Gains Came Because The Greenwich Time Moved Away From Local Reporting And Started To Combine Web Site Features And Business Reporting With The Connecticut Post.
The Sad Part Is This Is That.....
The Greenwich Time's Worst Editor Of All Time Jim Zebora Has Went To Clueless Greenwich Time Publisher John Dunster With The Latest Favorable Audit Bureau Online Circulation Reports And Parlayed It To A Hearst Newspaper Regional Business Editor Job.
Greenwich High School Teachers Should Start Using Zebora As A Local Case Study In The Peter Principal.
NOTHING WAS CONSISTENT AT THE GREENWICH TIME EXCEPT THAT IT WAS HEAVILY CRITICIZED BY LOCAL BLOGGERS WHO WERE FED UP WITH THE POORLY WRITTEN AND MANAGED NEWS PAPER:
The Only Thing Consistent At That Greenwich Time Is That
Greenwich Time Publisher John "I Can't Pick A Winning Team" Dunster
Changes Reporters And Editors Like He Changes His Socks.
The Greenwich Time has went through four editors in nine months.
Maybe Greenwich Time Publisher John "I Can't Pick A Winning Team" Dunster Should Fire The New Greenwich Time Managing Editor Bruce Hunter Next Month To Keep Up Those Double Digit Online Readership Gains.
If John "I Can't Pick A Winning Team" Dunster Was To Replace Bruce Hunter With Greenwich Time Cub Reporter Colin Gustafson, Every Greenwich Blogger Is Going To Send Their Online Readers To See The Latest Screw Up Made By The Greenwich Time Publisher.
PLEASE SEE:
PLEASE ALSO SEE:
MORE WEB TRAFFIC THAT WAS SENT TO THE GREENWICH TIME BECAUSE OF Ex-GREENWICH TIME MANAGING EDITOR JIM ZEBORA WAS THE WORST EDITOR IN THE HISTORY OF THE GREEN KITTY LITTER LINER:
The Peter Principle:
Bureaucracy at Work At Work At The Greenwich Time
Ex-Greenwich Time Managing Editor Jim Zebora
Was In Way Over His Head
So Greenwich Time Publisher John Dunster
Promoted Zebora To Regional Business Manager
Stamford Talk: Eat, Think, Drive, Blog!:
Um, Guys? I Think We Just Got Called Uncivilized By the Greenwich Time
Um, Guys? I Think We Just Got Called Uncivilized By the Greenwich Time
The Thing That Really Pisses Of Greenwich Bloggers Is That Jim Zorba Did Not Even Send Any Of Us A Thank You Card For That Big Fat Promotion That He Doesn't Deserve.
I Mean John Dunster Could Have At Least Sent Each Of The Greenwich Bloggers Who Helped His Online Readership Sky Rocket A Bottle Of Wine.
If These Two Bozo's Keep Being So Rude, Then Greenwich Bloggers Might Just Start Ignoring The Green Kitty Litter Liner So That Their Online Numbers Hit New Historic Double Digit Lows Like Their Print Circulation Has.
=================================================================
Please send your comments to GreenwichRoundup@gmail.com
No comments:
Post a Comment
Useful criticism, helpful links and corrections and general comments are always welcome at Greenwich Roundup. Generally only spam ads and posts with very foul language get censored.
Contact me directly at GreenwichRoundup@gmail.com if you have a suggestion or comment you don't want publicized (but tell me so in your email).
I look forward to publishing your opinions.
COMMENTING RULES: We encourage an open exchange of ideas in the Greenwich community, but we ask you to follow our guidelines. Basically, be civil, smart, on-topic and free from profanity. Don't say anything you wouldn't want your mother to read!