07/14/08 Reader Submitted Press Release - Move In Day at Gemm City

Move in Day at Gemm City Westchester & Fairfield County Learning Center Launches K-6 Social Network Greenwich , Connecticut – July 14, 2008 – Designed to provide a sense of community and camaraderie, Gemm City, a secure social network created by Gemm Learning for its students, helps to connect children with others participating in Gemm Learning programs. The website, www.GemmCity.com, offers students in similar academic circumstances the opportunity to develop relationships through a virtual center experience. Children are becoming increasingly internet savvy. From email and instant messaging to online homework support, the internet offers access to many child-friendly tools. According to a 2006 Nielsen//NetRatings report, social networking sites have become the most popular type of website among 12 to 17 year olds. To combine the benefits of socialization with children's interest in the internet, Gemm Learning, a learning intervention service and the largest U.S. provider of Fast ForWord, has launched Gemm City, an online social networking community for its students 12 years of age and under. Developed by ACQUAINT Interactive, GemmCity.com allows students to become a Gemm City citizen where they can design their own page. Students can create a profile, post pictures, chat in online forums, blog, add videos to the “Gemm City Box” and post comments on their “Comment Wall.” A book exchange board also allows students to recommend books to their friends in the neighborhood. Gemm City offers its “citizens” the opportunity to meet their virtual neighbors and find those with similar interests. By accessing pages profiling each learning coach, students can increase their familiarity, comfort and connection with their coach. The virtual community recognizes its resident’s achievements, both at school and in Gemm Learning’s programs. A new “Mayor,” who has made exceptional progress in their program, is elected weekly. This award gives Gemm Learning students an incentive to put forth their best effort and recognizes those who have excelled. Parents, although not eligible to move into Gemm City, will also have the opportunity to recognize their children’s achievements through positive postings on Gemm City’s “Brag Board." Words of praise are displayed on their child’s personal page. “We wanted to develop an online community which encourages learning and rewards initiative,” said Geoff Nixon, founder of Gemm Learning. “Through Gemm City we hope our students will develop friendships and benefit from peer support.” All residents can track their progress in Gemm Learning programs, earn tokens and redeem them for prizes through GemmCity.com. Each Gemm Learning location has a running scoreboard online and the center that earns the most tokens each week will be recognized both in Gemm City and at the center, to further the concept of a community. About Gemm Learning: Gemm Learning is a learning intervention service that helps K-12 children by working on the cause of their learning difficulties, rather than the symptoms. Programs include Fast ForWord software, FASTT Math software and other leading edge therapies, which can be pursued in the center or at home, with or without a coach. The company also offers the Brain Fitness Program for mature adults. Gemm Learning has centers in Pelham and Scarsdale, New York and Greenwich, Connecticut. For more information visit www.GemmLearning.com or call 877.687.4366. Press Contact: Danielle Cyr 860-658-5700 Danielle@cocommunications.com

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