He beat a record for a direct mail subscription piece that stood for 30 years at the Wall Street Journal. Renowned direct mail copywriter and company founder Malcolm B. Decker, who topped a campaign that reigned for 30 years at the Wall Street Journal , died on February 16 at his home in Greenwich, CT.
http://www.dmnews.com/direct-mail-legend-malcolm-decker-is-dead-at-87/article/399435/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29
http://www.dmnews.com/direct-mail-legend-malcolm-decker-is-dead-at-87/article/399435/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29
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