(Paul Desmarais/ Norwalk Advocate Staff photo)
Designer creates 'affordable luxury'
Norwalk Advocate
Karen Lee of Greenwich never anticipated that making her own jewelry would turn into a business, but it did. Frustrated with the price of jewelry, she decided to design something on her own.
"What happened was I was flipping through a magazine, and I saw a pair earrings that I liked. I wasn't going to spend an exorbitant amount of money on them. I never intended to have a business, but it just happened," said Lee, who started Jewelry by Karen Lee in March of 2006.
Lee did some research and consulted with her father, a 50-year veteran of the diamond industry. After making a few pieces for herself, people around town began taking notice of the jewelry she was wearing.
Lee got a big break last month through a chance meeting while vacationing at Winnetu Oceanside Resort on Martha's Vineyard. That encounter spawned a retail partnership with the resort....
...Matlins said that many jewelers are selling direct to consumers online, something that Lee is considering doing through her Web site: www.jewelrybykarenlee.com. Selling online, as opposed to retail, returns better profit, she said, but she added that striking up relationships with hotels or resorts can be good for a jeweler. "It's is an attractive approach to marketing and promoting. Being at a resort adds a celebrity element to it," Matlins said. PLEASE ALSO SEE: 08/17/08 Greenwich Jewelery Designer Starts Retail Partnership With Luxury Resort ================================================= Please send your comments and business news reports to GreenwichRoundup@gmail.com
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