The Brand Called YOU: Positioning Your Brand For Success
What's Up Daybook
What is a brand? Why should I brand myself?
How do I build a personal brand? Where do I start?
What kinds of tools do I use to build my brand?
Branding guru Laura Ries will explain why you need to think of yourself as a brand, and show you how to sell yourself to become the star of your career.
President of Ries & Ries, Laura Ries is a leading marketing consultant, bestselling author, sought-after speaker and frequent media commentator.
... Al Ries and his daughter Laura in Great Neck, New York. Prior to 1994, Al was with his former partner Jack Trout in
Greenwich, Connecticut, and Laura was working as an account executive at TBWA Advertising in New York City. Al decided he wanted to work ...
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